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Office: Room 2.02 Hen Goleg, College Rd, Bangor LL57 2DG

For teaching advice and feedback, to make an appointment with me. 

• Advance HE Fellowship Certificate
  2024
• PhD: Business Studies and Management
  University of Southampton,
• BSc: Economics
  Xiamen University, China,

Undergraduate Teaching

• Behavioural Finance (2023)
• Data Science (2024 - Present)

Postgraduate Teaching

• Data Science (2023 - Present)
• Coding for Business Applications (2023)
• Applied Finance Project (2022-2023)
• FinTech with Project (2023)

Doctoral Workshop

• Empirical literature review, conceptual framework & theoretical framework.

PhD Students Supervisor

• Jiaxin Li (2024 - Present)
• Ricardo Verschueren (2024 - Present)

My research interest includes but is not limited to:

• Retail Investing and Financial Inclusion: Exploring the decision-making, risk behavior, and cognitive biases of retail investors. Investigating the transformative impact of FinTech on the retail investment landscape, aiming to bridge the gap in financial inclusion and accessibility.
• Advanced News Analytics in Finance: Leveraging cutting-edge news analytics and sentiment analysis to construct predictive models of financial markets. Examining the interplay between media narratives and corporate governance, and their collective impact on market dynamics.
• Sustainable Business Analytics: Applying data science techniques to enhance business sustainability, with a focus on assisting Small and Medium Enterprises (SMEs) in navigating the complexities of Environmental, Social, and Governance (ESG) standards. 

2024

• Wedi ei Dderbyn / Yn y wasg
  Chang, Y., Brito, M. & He, H., Meh 2024, (Wedi ei Dderbyn / Yn y wasg).
  Allbwn ymchwil: Cyfraniad at gynhadledd › Crynodeb › adolygiad gan gymheiriaid
• Wedi ei Dderbyn / Yn y wasg
  Tembo, T., Ma, T., McGroarty, F. & He, H., Meh 2024, (Wedi ei Dderbyn / Yn y wasg).
  Allbwn ymchwil: Cyfraniad at gynhadledd › Crynodeb › adolygiad gan gymheiriaid
• Cyhoeddwyd
  Jones, L. & He, H., 13 Maw 2024, The Conversation.
  Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol › Erthygl

2023

• Cyhoeddwyd
  He, H. & Liu, J., 12 Medi 2023.
  Allbwn ymchwil: Cyfraniad at gynhadledd › Crynodeb › adolygiad gan gymheiriaid
• Cyhoeddwyd
  He, H. & Kremantzis, M., Mai 2023, Inside OR, n.626, t. 42 1 t.
  Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol › Erthygl
• Cyhoeddwyd
  He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., Medi 2023.
  Allbwn ymchwil: Cyfraniad at gynhadledd › Crynodeb › adolygiad gan gymheiriaid

2021

• Cyhoeddwyd
  He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., 23 Awst 2021.
  Allbwn ymchwil: Cyfraniad at gynhadledd › Crynodeb › adolygiad gan gymheiriaid
• Cyhoeddwyd
  He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., 24 Hyd 2021.
  Allbwn ymchwil: Cyfraniad at gynhadledd › Crynodeb › adolygiad gan gymheiriaid

2024

• 14 Tach 2024 – 16 Tach 2024

  Gweithgaredd: Cymryd rhan mewn cynhadledd Academaidd (Aelod o bwyllgor rhaglen)

• Co-Chair of Operational Research Society Annual Conference 2024

  Stream Lead of Education in OR Analytics

  10 Medi 2024 – 12 Medi 2024

  Cysylltau:

  • /events/or66
  Gweithgaredd: Cymryd rhan mewn cynhadledd Academaidd (Cadeirydd)

• This project involves working with a community venture in North Wales to understand the linkage between external funding availability and legal entity of business, and to develop business plans to meet the funding needs for two investment projects.

  4 Medi 2024 – 31 Hyd 2024

  Gweithgaredd: Mathau o waith ymgysylltu academaidd allanol - Cyfraniad at waith pwyllgorau a gweithgorau cenedlaethol neu ryngwladol (Cyfrannwr)

• Presentation on Working Paper: Technology-enabled Innovations and Retail Investors:A Systematic Literature Review

  9 Chwef 2024

  Gweithgaredd: Sgwrs wadd (Siaradwr)

2023

• Organising team of the webinar

  1 Maw 2023

  Gweithgaredd: Cymryd rhan mewn gweithdy, seminar, cwrs Academaidd (Siaradwr)

• Chwef 2023 →

  Gweithgaredd: Aelodaeth o rwydwaith (Aelod)

2022

• Oral presentation on "How Do Mobile Trading Apps Change Individual Investors’ Responses to News Sentiment?"

  2 Tach 2022

  Gweithgaredd: Cyflwyniad llafar (Siaradwr)

• Oral presentation on "The Demand and Development of Business Data Analysts: Evidence from Current Job Market and Business Schools in the UK"

  25 Hyd 2022

  Gweithgaredd: Sgwrs wadd (Siaradwr)

• Oral presentation on "Apply News Sentiment Analytics in Analysing Individual Investors' Decisions"

  8 Gorff 2022

  Gweithgaredd: Cyflwyniad llafar (Siaradwr)

• Co-Chair of the Special Interest Group "OR, Analytics, and Education" of the OR Society

  Mai 2022 →

  Gweithgaredd: Aelodaeth o rwydwaith (Aelod)

2021

• Oral presentation on "Apply News Sentiment in Analyzing Individual Investors' Decisions to Close Trading Positions"

  3 Tach 2021

  Gweithgaredd: Cyflwyniad llafar (Siaradwr)

• 01/06/2024 – 30/11/2024 (Wrthi'n gweithredu)

• British Academy/Leverhulme Small Research Grants Sep 2023-Feb 2025 (£9,964), Co-Investigator: Impacts of Bank Branch Closures on SME Performance: Evidence from the UK
• Welsh Government’s SMART-FIS program 2024 (£34,196), Co-Investigator: Analysing the Use of Data Analytics by Welsh Businesses
• UK SPF Skills & Innovation voucher scheme 2024 (£4,294.25), Principal Investigator: Identifying Climate Response Thresholds in North Wales: A Collaborative Initiative with the National Trust

• UK SPF SIV Scheme 2024 (£4,961), Co-Investigator: Collaborative Initiative with Wings Club Broughton
• UK SPF SIV Scheme 2024 (£7,692), Researcher: Collaboration with Kodergarten on Smart Towns Works. 

PhD Students External Advisor

• Thokozile Tembo, University of Southampton (2023 - Present)

Ah-hoc Refereeing

Operation²õÌýResearch; Journal of Accounting Literature; Pacific-Basin Finance Journal; Big Data Research; Journal of University Teaching & Learning Practice