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Overview

This module will equip students with an in-depth knowledge of strategy, and the strategic role and value of design thinking to bring about innovation and create change. The module will include ways of evaluating and planning design thinking and innovation processes in relation to organisational activities and success.

Failure to innovate, Strategy vs planning; Principles of human centred design; What is value? Ways to generate and measure; Leadership and strategic vision; Ownership; Ways of achieving innovation; Risk; Case study review; Market context; Sustainability; Blue Ocean Strategy.

Assessment Strategy

-threshold -50-59% Knowledge of key area/principles. Understands the main elements of the subject area. Limited evidence of background study. Critical reflection shows sufficient understanding of theory against practice. Some weaknesses in presentation and accuracy -good -60-69% Strong knowledge • Understands most but not all of the subject area • Evidence of background study. Critical reflection shows strong understanding of theory against practice. Good presentation with accurate communication -excellent -70% and above.Comprehensive knowledge • Detailed understanding of subject area • Extensive background study. Critical reflection shows outstanding understanding of theory against practice with original insights. Excellent presentation with very accurate communication.

Learning Outcomes

• Analyse and challenge preconceptions relating to a specific innovation context, and identify strategic opportunities.

• Create and defend an original strategic proposal for the purpose of creating value in a specific context.

• Identify and critically evaluate the applications of value generation, innovation, strategy and design thinking in a specific context.

• Identify and examine the external influencing factors relevant to a specific innovation context.