麻豆传媒高清版

Overview

Students will choose four Applied Business Projects from the list below:

Behavioural Finance Business Planning International Business Leadership in rapidly changing environments Operations Strategy

Assessment Strategy

-threshold -C- to C+ (50-59%) No major omissions or inaccuracies in the deployment of information/skills.Some grasp of theoretical/conceptual/practical elements.Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives

-good -B- to B+ (60-69%) Much of the relevant information and skills mostly accurately deployed.Adequate grasp of theoretical/conceptual/practical elements.Fair integration of theory/practice/information in the pursuit of the assessed work's objectives.Some evidence of the use of creative and reflective skills.High Standard: Very good performanceMost of the relevant information accurately deployed.Good grasp of theoretical/conceptual/practical elements.Good integration of theory/practice/information in pursuit of the assessed work'sobjectives.Evidence of the use of creative and reflective skills.

-excellent -A- to A* (70% +) An outstanding performance, exceptionally able. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

Learning Outcomes

• Analyse the international operations and strategies of a multinational organisation in order to assess their effectiveness in generating sustainable competitive advantage.

• Assess the suitability of operations management tools and techniques.

• Demonstrate awareness and understanding of the process of establishing a venture from idea generation to the completion of a business plan.

• Discuss and debate issues associated with inventory control, material requirements planning, and scheduling especially at the strategic level.

• Explain and understand the contributions that operations management makes to, and the impacts it has on, organisations.

• Explore the design processes associated with operations management, including service and product design, process design, location layout design and human resource design.

• Follow the process of developing a business plan, including business description and the market, development and production, sales and marketing, management and finance.

• Understand, conduct, evaluate and present market research to support an organisation's international business decision-making