麻豆传媒高清版

Overview

Topics may include but will not be limited to:-

• Evolution of the concept of entrepreneurship
• Characteristics of Entrepreneurs
• Importance and role of SME鈥檚 in the Economy
• The new age of uncertainty
• Creativity and discovering a business idea
• Innovation and Entrepreneurship
• Family Business
• Corporate Entrepreneurship
• Franchising
• Entrepreneurial Leadership

Assessment Strategy

-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives. -good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills. -excellent -A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills. -another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

Learning Outcomes

• Critically assess the new age of uncertainty and its implications for entrepreneurs

• Critically evaluate the characteristics of entrepreneurs

• Examine the role and importance of entrepreneurs and entrepreneurship in the economy and society.

• Explore and critically evaluate the different options to new venture creation.

• Investigate the role of creativity and innovation in relation to entrepreneurship.