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Our Marketing course (with Foundation Year) is a four-year course with an integrated foundation year which leads to the same qualification as our three-year honours degree. It has been specifically designed for those wanting to undertake degree-level study but who may not meet the entry requirements or have traditional qualifications.

°Õ³ó±ðÌýFoundation Year (Year 0) offers you the chance to expand and strengthen your confidence, skills and knowledge – ensuring that you are well-prepared and qualified to progress into Year 1 of the undergraduate degree.

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the .

Why choose Â鶹´«Ã½¸ßÇå°æ for this Marketing BSc course?

• During your Marketing course you will study within a multidisciplinary School that employs specialists across a broad range of business subjects,Ìýincluding Accounting, Banking, Finance, Economics, Management, Marketing and Entrepreneurship.
• All single honours students taking degrees within Bangor Business School, including this Marketing degree, follow the same modules in year 1, so you are allowed to change to another Business School degree anytime up to the start of year 2.
• Our students take part in national competitions such as the IBM Business Challenge and ‘The Pitch’,
  a UK wide business plan and marketing challenge.
• A Careers and Employability FairÌýis held every year and provides an opportunity for students to meet recruiters and learn more about post-graduation employment options.
• We arrange a varied programme of guest lectures. Recent speakers have included the Chief Executive of the Scottish Premier League, the Chief Operating Officer of No. 10 & 11 Downing Street, and the Head of IT Security at HSBC.
• Our staff are active researchers in their subject areas and we enjoy an international reputation.
• We have excellent computing facilities and you will have the chance to develop your skills in data analysis and report preparation.
• Bangor offers an attractive range of postgraduate degrees (MA, MSc and MBA) in business and finance subjects.

Additional Course Options

You will spend up to 15 hours per week in lectures, seminars and tutorials. There is a mixture of continuous assessment and written examinations. You will complete assignments such as collecting and analysing information from commercial databases or the internet, preparing business case studies, writing essays and completing problem-solving exercises.

Modules for the current academic year

Module listings are for guide purposes only and are subject to change. Find out what our students are currently studying on the Marketing (with Foundation Year) BSc (Hons) Modules page.

Course content is for guidance purposes only and may be subject to change.

General University Costs

Home (UK) students

• The cost of a full-time undergraduate course is £9,250 per year (2025/26).
• The fee for all integrated study abroad years is Ìý£1,385 (2025/26).
• The fee for an integrated year in industry as part of a sandwich programme is £1,850 (2025/26).

More information on fees and finance for Home (UK) students.

International (including EU) students

• International Student Tuition Fees
• International Student Living Costs and Scholarships

Additional Costs
There are also some common additional costs that are likely to arise for students on all courses, for example:

• If you choose to study abroad or take the International Experience Year as part of your course.
• If you attend your Graduation Ceremony, there will be a cost for gown hire (£25-£75) and cost for additional guest tickets (c.£12 each).

Course-specific additional costs
Depending on the course you are studying, there may be additional course-specific costs that you will be required to meet. These fall into three categories:

1. Mandatory Costs: these are related to a particular core or compulsory module that you’ll be required to complete to achieve your qualification e.g. compulsory field trips, uniforms for students on placement, DBS Check.
2. Necessarily Incurred Costs: these may not be experienced by all students, and will vary depending on the course e.g. professional body membership, travel to placements, specialist software, personal safety equipment.
3. Optional Costs: these depend on your choice of modules or activity and they are shown to give you an indication of the optional costs that may arise to make sure your choice is as informed as possible. These can include graduation events for your course, optional field trips, Welcome Week trips.

General University Requirements

To study for a degree, you’ll be asked for a minimum of UCAS Tariff points. For a fuller explanation of the UCAS Tariff Points, please see .

We accept students with a wide range of qualifications and backgrounds and consider each application individually.

All students need to have good basic skills and the University also values IT and communication skills.

As part of the University’s policy, we consider applications from prospective disabled students on the same grounds as all other students.

We also consider applications from mature students who can demonstrate the motivation and commitment to study a university programme. Each year we enrol a significant number of mature students. For more information about studying as a mature student, see our Â鶹´«Ã½¸ßÇå°æing at Bangor section of the website.

EU and International Students' Entry Requirements

For detailed guidance on the entry requirements for EU and International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages. International applicants can also visit the International Education Centre section of our website for further details.

Â鶹´«Ã½¸ßÇå°æ offers International Incorporated Bachelor Degrees for International students whose High School qualification is not equivalent to the UK school leaving qualification. The first year (or Year 0) is studied at Â鶹´«Ã½¸ßÇå°æ International College, an embedded College on our University campus and delivered by Oxford International Education Group.

Many graduates from Bangor Business School pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.

Opportunities at Bangor

The University’s Careers and Employability Service provides a wide range of resources to help you achieve your graduate ambitions.Ìý

The Bangor Employability Award (BEA)

The BEA is a comprehensive online course that you can work through at your own pace, taking you through all the steps you need to take to explore, prepare and apply for your dream career.

Internships

Â鶹´«Ã½¸ßÇå°æ runs a paid internship scheme within the university’s academic and service departments.

Student Volunteering

Volunteering widens your experience and improves your employability. Find out more about volunteering on the .