Dr Sonya Hanna

Lecturer in Marketing

s.hanna@bangor.ac.uk

Dr Sonya Hanna

Sonya joined BBS as a Lecturer in Marketing prior to which she was a postgraduate teaching and research assistant at the school. She obtained her PhD in Place Branding in 2011. Her PhD develops and empirically tests a theoretical model of strategic place brand management to explain the process of branding geographical entities (towns, cities, regions).听

Current and previous BBS roles:

  • PGT Dissertation Lead,听
  • Panel member of Athena SWAN Self Assessment Team (SAT),
  • Personal tutor,
  • Director of Student Engagement (2019-2021),
  • Disability Officer (2016-2017),
  • Ethics Officer (2016-2017).听
  • IBM Universities Business Challenge Co-ordinator (2011, 2012).
听

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 2.07, Alun Building

  • Professional: Postgraduate Certificate in Higher Education (PGCertHE)
  • PhD: PhD 鈥楽trategic Place Brand Management鈥�
  • Other: MBA General Management
  • Other: LLB (Hons) Law

UG Teaching:

  • International Strategic Marketing (ASB 3007)

PG Teaching:

  • E-Marketing (ASB/ABJ/ABM 4114)
  • International Marketing (ASB/ABJ 4439)
  • PGT Dissertations (ASB/ABJ/ABM 4900, and 4901)听

Previously taught UG and PG modules:

  • E-Marketing (ASB 3114)
  • International Marketing (ASB 3439)
  • International Marketing Projects (ASB/ABJ 4524, and 4525)
  • Marketing Strategy and Management (ASB 3103)

UG and PGT Dissertation Supervisor听

PhD Supervision:

  • Surbhi Jain (2014-2020) passed with minor corrections.听

Sonya's research is place focused considering aspects of the place branding process from various perspectives, but more recently looking at sustainability, sustainable tourism, and places and climate change.听

She sits on the management board for the 'Places of Climate Change' (PloCC) Research Centre at the University, is an editorial board member for the Journal of Place Management and Development, and a member of the scientific committee for the International Place Branding Association (IPBA).听

She is a reviewer for the Journal of Marketing Theory, Tourism Management, Journal of Marketing Management, Urban Studies, Cities, European Management Review and Journal of Place Branding and Public Diplomacy.听

Papers under review:

  • Place and climate change: an interdisciplinary approach.
  • Empowering听the听young to leverage听their intangible cultural heritage: a Gen Z perspective.
  • Everyone鈥檚 talking about climate change communication but what can we learn from Wales鈥� approaches: a commentry.

Working papers:听

  • Lucozade and Litter: How can we prevent single-use plastic pollution.

Conference contributions:

  • Hanna, S., Parry, S., Osti, L., and Mccoubrey, K., (2024) "Exploring destination image attributes with repertory grids: UNESCO World Heritage Sites in North Wales", OR66 The Operational Research Society's: annual conference.
  • Hanna, S., and Parry, S. (2024), "Co-governing and Impactful Place Marketing: a socioeconomic perspective to creating a coherent country brand", Academy of Marketing: annual conference.
  • Kavaratzis, M., Pasquinelli, C., Cassinger, C., Hanna, S., de Jong, M., and Medway, D. (2023), "Marketing for better cities: Setting the agenda for responsible, inclusive, smart and equitable places", Academy of Marketing Science: annual conference.
  • Hanna, S., and Rowley, J. (2017), 鈥淧rojected Destination Personalities of European Capital Cities鈥�, The International Place Branding Association Conference.
  • Hanna, S., and Rowley, J. (2016),听"Social Media in Place Branding: a review", The International Place Branding Association Conference.
  • CELT Learning and Teaching conference听(2016), 麻豆传媒高清版.
  • Hanna, S., and Rowley, J. (2013), "Brand Architecture in Place Branding", in: 3rd International Place Management and Branding Conference: Manchester Metropolitan University Business School, UK.
  • Hanna, S., and Rowley, J. (2012), "Place Brand Practitioners Perspectives on the Management of Brand Experience", Academy of Marketing Conference on Marketing: catching the technology wave, University of Southampton Management School, UK.听 Won best paper in track award for tourism.
  • Hanna, S., and Rowley, J. (2011), "A Practitioner Led Strategic Place Brand Management Model", Academy of Marketing Conference on Marketing Fields Forever, University of Liverpool Management School, UK.
  • Hanna, S. (2007), "Objectives and Processes in Place Branding", Academy of Marketing Conference on Marketing Theory and Practice, Kingston Business School, UK.
  • Rowley, J. and Jones, R. and Hanna, S. and Vassiliou, M. (2010), 鈥�, in: 9th European Conference on Research Methodologies for Business and Management Studies, IE Business School, Madrid.

Book chapters:

  • Hanna, S., and Rowley, J. (2021) 鈥楥o-creation of Place Brands?鈥� in: A Research Agenda for Place Branding. Publisher: Edward Elgar.
  • Hanna, S., and Rowley, J. (2017) 鈥楧o places have a personality? A perspective from place branding鈥�, in: Strategic Place Branding Methodologies and Theory for Tourism Attraction (Advances in Hospitality, Tourism, and the Service Industry),听Editors: Bayraktar, A., and Uslay, C. Publisher: Business Science Reference (IGI Global).
  • Hanna, S., and Rowley, J. (2015) 鈥楻e-thinking Strategic Place Branding in the Digital Age鈥� in: Rethinking Place Branding - critical accounts of an emerging discipline, Editors: Kavaratzis, , Warnaby, G., and Ashworth, G. Publisher: Springer.
Willing to take PhD's related to my research focus.

2023

  • Published
    Hanna, S. & Tenbrink, T., 29 Mar 2023, The Conversation.
    Research output: Contribution to specialist publication 鈥� Article

2021

  • Published
    Hanna, S. & Rowley, J., Apr 2021, A Research Agenda for Place Branding. Medway, D., Warnaby, G. & Byrom, J. (eds.). Edward Elgar, p. 201-214 (Elgar Research Agendas).
    Research output: Chapter in Book/Report/Conference proceeding 鈥� Chapter 鈥� peer-review
  • Published
    Hanna, S., Rowley, J. & Keegan, B., Jun 2021, In: European Management Review. 18, 2, p. 105-117
    Research output: Contribution to journal 鈥� Article 鈥� peer-review

2020

  • Published
    Rowley, J. & Hanna, S., May 2020, In: Journal of Brand Management. 27, 3, p. 328-338 11 p.
    Research output: Contribution to journal 鈥� Article 鈥� peer-review

2019

  • Published
    Hanna, S. & Rowley, J., Aug 2019, In: Journal of Marketing Management. 35, 11-12, p. 1135-1158 47 p.
    Research output: Contribution to journal 鈥� Article 鈥� peer-review

2016

  • Published
    Hanna, S. & Rowley, J., Aug 2016, Strategic Place Branding Methodologies and Theory for Tourist Attraction. Bayraktar, A. & Uslay, C. (eds.). IGI Global, p. 21-40
    Research output: Chapter in Book/Report/Conference proceeding 鈥� Chapter 鈥� peer-review

2014

  • Published
    Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100
    Research output: Chapter in Book/Report/Conference proceeding 鈥� Chapter
  • Published
    Hanna, S. & Rowley, J., 25 Nov 2014, In: Tourism Management. 48, June, p. 100-112
    Research output: Contribution to journal 鈥� Article 鈥� peer-review

2013

  • Published
    Hanna, S. A. & Rowley, J., 18 Jun 2013, In: Journal of Marketing Management. 29, 15-16, p. 1782-1815
    Research output: Contribution to journal 鈥� Article 鈥� peer-review
  • Published
    Hanna, S. A., Hanna, S. & Rowley, J., 15 Feb 2013, p. Session F3.
    Research output: Contribution to conference 鈥� Paper
  • Published
    Hanna, S. A. & Rowley, J., 24 Jun 2013, In: Town Planning Review. 84, 4, p. 495-515
    Research output: Contribution to journal 鈥� Article 鈥� peer-review

2012

  • Published
    Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2012, p. Paper 018.
    Research output: Contribution to conference 鈥� Paper
  • Published
    Hanna, S. A., Hanna, S. & Rowley, J., 13 Jun 2012, In: Place Branding and Public Diplomacy. 8, p. 102-109
    Research output: Contribution to journal 鈥� Article 鈥� peer-review
  • Published
    Hanna, S. A., Hanna, S. & Rowley, J., 1 Jan 2012, In: Journal of Town and Country Planning.
    Research output: Contribution to journal 鈥� Article 鈥� peer-review
  • Published
    Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Feb 2012, In: International Journal of Market Research. 54, 1, p. 93-110
    Research output: Contribution to journal 鈥� Article 鈥� peer-review

2011

  • Published
    Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2011.
    Research output: Contribution to conference 鈥� Paper
  • Published
    Hanna, S. A. & Rowley, J., 30 Mar 2011, In: Journal of Marketing Management. 27, 5-6, p. 458-476
    Research output: Contribution to journal 鈥� Article 鈥� peer-review

2010

  • Published
    Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (ed.). p. 479-486 8 p.
    Research output: Chapter in Book/Report/Conference proceeding 鈥� Conference contribution

2022

  • This project will combine expertise in place research, heritage, marketing and sustainability to examine how local organisations, communities and the younger generation can benefit from the Slate Landscape of North West Wales鈥檚 status as a UNESCO World Heritage Site (WHS) whilst developing sustainable and regenerative tourism practices. Working with key individuals from Cyngor Gwynedd Council and the Partnerships Manager of Snowdonia National Park Authority to create impactful research that benefits the local economy and feeds into the Gwynedd and Eryri Sustainable Visitor Economy Plan.

    Funding awarded through the 麻豆传媒高清版 Innovation and Impact Award (Research Wales Innovation Funding). Value = 拢19,446

    1 May 2022 鈥� 30 Apr 2023

    Activity: Other (Contributor)
  • Co-investigator working Prof Michael Butler (principal investigator) and Dr Jieling Xiao (co-investigator, Birmingham City University) working on an interdisciplinary consultancy project to develop the strategic experiential delivery and promotion of the The Anglesey Column Trust. Maxi听grant 拢10,000 awarded by the Shared Prosperity Funding Scheme (skills and innovation voucher scheme).
  • Principal investigator, attained 拢3,000 seed funding and leading on a project titled 鈥楴orth Wales UNESCO World Heritage Sites: a business tourism perspective on destination brand image鈥�, Drs Sara Parry and Linda Osti are co-investigators along with Kate McCoubrey (PhD student, School of History, Law, and Social Sciences) project research assistant.听听
  • In collaboration with Dr Sopan Patil (Lecturer at the School of Natural Sciences), as CoI with Dr Sara Parry we are leading the development of a work-package (WP) on a project titled 鈥楢I-enabled digital framework for sustainable management of land, freshwater, and marine resources.鈥櫶� The WP will examine stakeholder perceptions on the suitability of AI models for decision making.听 The project is in response to UKRI's Artificial Intelligence Call 鈥楢rtificial intelligence research to enable UK鈥檚 net zero target, 2022鈥�, for 拢2.97m involving 18 academics from two universities (unsuccessful, 2nd round).听听
  • Principal investigator working with Dr Sara Parry attaining BUII Award of 拢20,000 in aid of project titled 'Capitalising on the Slate Landscape UNESCO World Heritage Site and the Development of Sustainable and Regenerative Tourism in Northwest Wales' (August 2022 to July 2023).
  • Co-investigator working on an interdisciplinary project titled 'Lucozade and Litter: how can we prevent single-use plastic pollution', awarded 拢10,000 NERC discipline-hopping scheme (January 2022 - May 2022).听
  • Board Member of PLoCC (Places of Climate Change) research centre at the university - ongoing.听
  • Editorial Board Member: Journal of Place Management and Development - ongoing.听
  • Scientific Committee Member for the International Place Branding Association (IPBA) Conference - ongoing.
  • Scientific Panel Member for The Place Brand Observer (research hub on the branding and reputation of places, quarterly contribution) - ongoing.
  • Lead developer of a multidisciplinary MA titled 'Environmental and Sustainability Management' for BBS (commencing 2025 - 2026).
  • Nominated for the 'Teacher of the Year' Award (student led-teaching, 2019 - 2020).
  • External examiner: University of Wolverhampton (2017 - 2021)
  • Lead organiser of the 1st and 2nd Consumer Research Summit, a one-day conference held in London (2016) and Chester (2017).听

Awards:

  • Top downloaded article 'Place and Destination Branding: a review and conceptual mapping of the domain', European Management Review (2019-2020 and 2021-2022).
  • Outstanding Reviewer for Journal of Place Management and Development (2017) Emerald Literati Awards.
  • Centre for the Enhancement of Learning:听CELT Associate Award听(2016).
  • Best Paper in Track Award - Hanna, S., and Rowley, J. (2012), "Place Brand Practitioners Perspectives on the Management of Brand Experience", Academy of Marketing Conference on Marketing: catching the technology wave, University of Southampton Management School, UK.听听

Memberships:

  • Fellow of the Higher Education Academy.
  • Fellow of the Academy of Marketing Science.
  • Member of The Chartered Institute of Marketing.
  • Member of the Institute of Place Management.