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Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Â鶹´«Ã½¸ßÇå°æ in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, European Journal of Marketing and British Journal of Management.

Sara is currently Associate Editor of Marketing Intelligence & Planning.

Roles within Bangor Business School:

• Director of Postgraduate Taught Marketing Programmes overseesing three programmes: MA Business and Marketing, MBA International Marketing and MSc Consumer and Digital Marketing Analytics.
• Chartered Institute of Marketing (CIM) Academic Lead.
• 'Understanding Consumers' Research Planning Group Lead
• Personal tutor
• Access Scholarships for Local Schools

Previously held roles:

• Chair of BBS Athena SWAN Self Assessment Team (SAT)
• Equality, Diversity and Sustainability Lead
• Principal Investigator for the 20Twenty Management and Leadership Project
• Director of Undergraduate 2nd Year and Exam Board Chair

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

• PhD: Marketing of innovation: The case of a Welsh SME in the ICT sector
  2008
• Professional: Postgraduate Certificate in Higher Education (PGCertHE)

Undergraduate Teaching:

ASB-1601 Professional Skills in Marketing

ASB/ADB-2520 Marketing and Social Media Communications

Postgraduate Teaching:

ASB/ABJ-4440 Consumer Behaviour in a Global & Digital World.

Supervisor for undergraduate and postgraduate dissertations.

PhD Supervisor

Help to Grow Management Course, 'Building a Brand' (2022, 2023).

My current research interests include consumer behaviour in various social contexts, risky consumption, place attachment, sustainability and place identity, community engagement and climate change communications.

Methods expertise include running focus groups, interviews, concept mapping, netnography, surveys and qualitative data analysis.

I am willing to supervise exceptional PhD students in the following research areas: Risky consumer behaviours such as alcohol consumption, vaping and smoking; Social media marketing; sustainability and place-related research.

2023

• Published
  Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 27 Nov 2023, In: European Journal of Marketing. 57, 10, p. 2838-2859
  Research output: Contribution to journal › Article › peer-review

2022

• Published
  Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219
  Research output: Contribution to journal › Article › peer-review
• Published
  Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.
  Research output: Book/Report › Commissioned report

2020

• Published
  Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296
  Research output: Chapter in Book/Report/Conference proceeding › Chapter

2019

• Published
  Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123
  Research output: Contribution to journal › Article › peer-review

2017

• Published
  Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277
  Research output: Contribution to journal › Article › peer-review

2016

• Published
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272
  Research output: Contribution to journal › Article › peer-review

2015

• Published
  Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541
  Research output: Contribution to journal › Article › peer-review

2013

• Published
  Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3
  Research output: Contribution to journal › Article › peer-review
• Published
  Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121
  Research output: Contribution to journal › Article › peer-review

2012

• Published
  Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911
  Research output: Contribution to journal › Article › peer-review
• Published
  Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728
  Research output: Contribution to journal › Article › peer-review

2011

• Published
  Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662
  Research output: Contribution to journal › Article › peer-review
• Published
  Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Jan 2011, In: Management Research Review. 35, 1, p. 52 - 68
  Research output: Contribution to journal › Article › peer-review
• Published
  Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Jan 2011.
  Research output: Contribution to conference › Paper

2010

• Published
  Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.
  Research output: Contribution to conference › Paper
• Published
  Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.
  Research output: Contribution to conference › Paper
• Published
  Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.
  Research output: Contribution to conference › Paper
• Published
  Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.
  Research output: Contribution to conference › Paper

2009

• Published
  Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.
  Research output: Contribution to conference › Paper
• Published
  Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.
  Research output: Contribution to conference › Paper
• Published
  Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.
  Research output: Contribution to conference › Paper

2024

• WIN Network: Sustainable Food Cymru Workshop at UWTSD

  10 Sep 2024 – 11 Sep 2024

  Links:

  Activity: Participation in Academic workshop, seminar, course (Speaker)

• 2 Jul 2024

  Activity: Oral presentation (Speaker)

2023

• Trafodaeth Panel yn yr Eisteddfod Genedlaethol

  7 Aug 2023

  Activity: Types of Public engagement and outreach - Festival/Exhibition (Chair)

• Jun 2023

  Activity: Oral presentation (Speaker)

• 21 Apr 2023

  Activity: Invited talk (Speaker)

2022

• Presentation to the Gwynedd & Eryri Visitor Economy Task and Finish Group.

  Nov 2022

  Activity: Invited talk (Speaker)

• This project will combine expertise in place research, heritage, marketing and sustainability to examine how local organisations, communities and the younger generation can benefit from the Slate Landscape of North West Wales’s status as a UNESCO World Heritage Site (WHS) whilst developing sustainable and regenerative tourism practices. Working with key individuals from Cyngor Gwynedd Council and the Partnerships Manager of Snowdonia National Park Authority to create impactful research that benefits the local economy and feeds into the Gwynedd and Eryri Sustainable Visitor Economy Plan.

  Funding awarded through the Â鶹´«Ã½¸ßÇå°æ Innovation and Impact Award (Research Wales Innovation Funding). Value = £19,446

  1 May 2022 – 30 Apr 2023

  Activity: Other (Contributor)

• 01/10/2021 – 01/08/2022 (Finished)

Capitalising on the Slate Landscape UNESCO World Heritage Site and the Development of Sustainable and Regenerative Tourism in Northwest Wales, awarded £20,000 by Bangor Impact and Innovation Award (August 2022 -July 2023). Principal Investigator. See /slate-landscape for further information.

Anglesey residents’ views on ‘Energy Island’: An exploratory study, awarded £1500 by College Seed Fund (March 2022-September 2022). Co-Investigator.

Lucozade and Litter: how can we prevent single-use plastic pollution, awarded £10,000 by NERC discipline-hopping scheme (January 2022 - May 2022). Co-Investigator.

Â鶹´«Ã½¸ßÇå°æ Teaching Fellowship -July 2023

Member of Chartered Institute of Marketing

Member of Chartered Management Institute

Non Executive Director for MPW Making Places Work: https://mpwmakingplaceswork.co.uk/

Member of Academy of Marketing

External Examiner for Cardiff Business School: MSc Strategic Marketing.

External Engagement Lead for Places of Climate Change (PloCC) Research Centre, Â鶹´«Ã½¸ßÇå°æ.