Overview
I am a Lecturer in Marketing at Bangor Business School having previously worked in the school as a Graduate Teaching Assistant. I obtained my PhD in Marketing in May 2020. My current research interests are focused on consumer decision-making and the influence of emotion on behavioural choice.
Roles within Bangor Business School:
Director of Student Engagement
Director of Marketing & Recruitment
Open Day Coordinator
Personal Tutor
Undergraduate dissertation supervisor
Postgraduate dissertation supervisor
PhD supervisor
Additional Contact Information
E-mail: Georgina.Smith@Bangor.ac.uk
Qualifications
- Other: Senior Fellowship of the Higher Education Authority (SFHEA)
Advance HE, - Professional: Postgraduate Certificate in Higher Education (PGCertTHE)
- MA: Business & Marketing
- BA: History
- PhD: Marketing
Teaching and Supervision
In the 2021/2022 academic year I teach on the following modules:
Undergraduate
ASB-3530 Brand Management
ASB-1105 Principles of Business Management (semester 2 only)
Postgraduate
ASB-4530 Global Brand Management
ASB-4521 International Marketing Communication
Other roles:
PGT dissertation supervision
Research Interests
Conference Presentations:
Smith, G. (2019). 鈥淓xploring the action-inaction asymmetry in the theory of planned behaviour framework.鈥� Welsh PGR Conference, Cardiff Business School.
Working Papers
鈥淎 systematic review of factors impacting student academic engagement in online learning at higher education institutions and the issue of evaluation.鈥�
鈥淲hy do people not do? A systematic review of the theory of planned behaviour applied to inaction behaviours.鈥�
鈥淓xploring the determinants of eating and not eating high-calorie snack consumption and the role of action and inaction regret.鈥�
鈥淯nderstanding the determinants of using and not using sunscreen: An application of the theory of planned behaviour.鈥�