麻豆传媒高清版

• MSc: Business with Consumer Psychology, Distinction
  2016鈥�2017
• BA: International Business, First class
  University of Economics Ho Chi Minh City, 2012鈥�2016

Research interests

• Consumer behaviours
• Sustainable consumption
• Goal settings
• Self-regulation and licensing effects
• Emotion
• Theory of planned behaviours
• Behavoural Experimentation

PhD research

Supervisors: Prof. Louise Hassan and Prof. Edward Shiu

Sustainable behaviours might be considered as trade-offs between individuals' immediate gratification and the long-term benefits for the environment and themselves. Thus individuals are required the exertion of self-control efforts to resolve these trade-offs in favour of the environmental sustainability.

I am examining the replication of an emerging construct of self-control trait in the sustaianbility context and testing the sequential impact of initial goal-consistent behavours on the persistence-licensing likelihood. The influence of emotional experiences underlying this psychological mechanism is also included in my investigation.聽

2024

• E-pub ahead of print
  Nguyen, T. H. N., Willcock, S. & Hassan, L., 14 Sept 2024, (E-pub ahead of print) In: Sustainability Science. 40 p.
  Research output: Contribution to journal 鈥� Article 鈥� peer-review

2022

• Published
  Nguyen, N. T. H., Jan 2022, In: Personality and Individual Differences. 184, 111173.
  Research output: Contribution to journal 鈥� Book/Film/Article review 鈥� peer-review

2020

• Published
  Nguyen, N. T. H., 27 Aug 2020, p. 667-704.
  Research output: Contribution to conference 鈥� Paper 鈥� peer-review

Scholarship and grant awards:

• A Dean鈥檚 Scholarship from 麻豆传媒高清版 for PhD students (2019) and Master students (2016)
• A grant for 鈥淔ostering Young Talents 2015鈥� by State Capital Investment Corporation, Vietnam

Award:

Best Dissertation in Business, Management and Marketing awarded by Bangor Business School (2017)

Research Projects:

• , 麻豆传媒高清版 (01/2021-present)聽
• Developing contents and features of website adverts to enhance Redrow buyers鈥� attitudes towards house purchase, part of a Master module (1-4/2017, Finished)