SHES Research helps local company become market leaders
Bethesda-based are market leaders in the field of out-door thermal survival products partly thanks to research carried out by Dr Sam Oliver and PhD student Jenny Brierley of the University鈥檚 Extremes Research Group. Blizzard鈥檚 Managing Director, entrepreneur and inventor Derek Ryden commissioned tailored research into how effective the company's innovative material Reflexcell鈩�, is in directing escaping body heat back into the body, preventing or delaying the onset of hypothermia in extreme conditions. This has given Blizzard important information to help them market their products more effectively.
Publication date: 9 November 2011