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Overview

The module explores and critically appraises key concepts in health education, health promotion, and public health. Course content may include the following:

• Principles relating to health, health education, health promotion and public health policy and practice.

• Approaches to health education, health promotion and public health.

• Public involvement and empowerment.

• Public health surveillance.

• Social marketing and communication.

• Needs and processes of health needs assessment.

• Political and ethical issues relating to health education, health promotion, and public health.

• Sustainability and sustainable health.

Assessment Strategy

Excellent / A Grade: To achieve an ‘excellent pass’ on the module, students will be required to demonstrate a thorough and comprehensive understanding of health, public health and health promotion, the ability to conduct a health needs assessment, and the ability to critically analyse key topics in considerable depth. This will need to be supported by a comprehensive range of appropriate literature.

Good / B Grade: To achieve a ‘good pass’ on the module, students will be required to demonstrate a broad understanding health, public health and health promotion, the ability to conduct a health needs assessment, and the ability to explore and analyse key topics in depth. This will need to be supported by a good range of appropriate literature.

Threshold / C Grade: To achieve a 'pass’ on the module, students will be required to demonstrate reasonable knowledge and understanding of key topics related to health, public health and health promotion, the ability to conduct a health needs assessment, and to demonstrate some evidence of critical analysis. This will need to be supported by appropriate literature.

Learning Outcomes

• Critically evaluate the concept of empowerment, and understand the value of public involvement.

• Critically understand political and ethical issues relating to health education, health promotion, and public health.

• Demonstrate a critical understanding, knowledge and ability to conduct a health needs assessment in developing evidence-based health promotion and / or public health.

• Discuss and critically analyse the concepts of health, health education, health promotion and public health.

• Discuss and critically appraise local, national and international public health promotion strategies, programmes, health directives or health initiatives, with consideration of sustainability and sustainable development.

• Understand and critically analyse prominent theories and models of public health, health promotion and health education.