麻豆传媒高清版

Overview

Topics may include but not be limited to - Globalisation and international business; Cultural perspectives on developing global competency; Challenges of operating in an international environment; Role of governments in international business; Economic, cultural/behavioural explanations of international business; Cultural influences on the range of international transaction modes; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.

Learning Outcomes

• Apply the theories of international trade & business to the behaviour of governments and companies.

• Assess the forces of globalisation and their impact on nations and organisations.

• Develop personal Global Competence and recognise its application in the business environment.

• Generate effective implementation strategies for international business.