Modules for course P3AS | MSC/IMEDM
MSc International Media & Management

Year 1 Modules

Research Project The student must take 60 credits from the modules in Research Project.
UXS-4099 Masters Dissertation (60) Core (Full Term)
Optional
ASB-4114 e-Marketing (15) (Semester 1)
ASB-4530 Global Brand Management (15) (Semester 1)
ASB-4439 International Marketing (15) (Semester 2)
ASB-4030 Knowledge Management (15) (Semester 2)
ASB-4007 Finance for Managers (15) (Semester 2)
ASB-4010 New Venture Creation (15) (Semester 2)
Media & Business The student must take 2 modules from Media & Business.
SXL-4004 Intellectual Property Law (20) (Semester 2)
UXS-4050 Creative Industries (20) Core (Semester 2)
Research Methods The student must take at least 1 of the modules in Research Methods.
QXE-4015 Critical Theory Prac &Research (20) (Semester 1)
ASB-4934 Qual. Methods for Researchers (20) (Semester 2)
Marketing The student must take between 30 and 45 credits from the modules in Marketing.
ASB-4413 Int'l Strategic Management (15) (Semester 1)
ASB-4006 Marketing Strategy (15) (Semester 1)
ASB-4521 Int'l Marketing Communication (15) (Semester 1)