ࡱ> 8:7c  bjbjZWZW .8=`\8=`\&&$.Q.S.S.S.S.S.S.$~043w.w..QQQQ.QQ.QQ)+@^"*=..0./*3T3(++&3A+Qw.w.Q.3&> d: 鶹ý - Bangor Business School 2018 Entrance Scholarships Scholarship Examination - Business Studies Answer 4 Questions Time allowed 2 hours 1. Explain the following Marketing terms: Price skimming Niche market Branding Multi-channel distribution M-commerce 2. Discuss the various sources of finance that are available to businesses in Wales. 3. What are the various methods that can be used to select new employees in the recruitment process? 4. a) Explain the purpose of a business plan b) Apply a SWOT analysis to a business of your choice 5. Socially responsible behaviour is becoming the new normal, particularly among Millennials (Independent Online, 2017). Using relevant examples, discuss the meaning of Corporate Social Responsibility and explain how it benefits companies. 6. Discuss the role of an Operations Manager and explain the various techniques he/she may apply to optimize production. sp 24/11/17 +,2jrstu²¦}uj[L=hW:hCJOJQJaJhW:h CJOJQJaJhW:h&71CJOJQJaJhE3hvRtOJQJhGOJQJhW:hpu5CJOJQJaJhW:hW:5CJOJQJaJhW:5OJQJhW:hvRt5OJQJhW:h"KC5CJOJQJaJhW:h5CJOJQJaJhW:h 35CJOJQJaJhW:5CJOJQJaJhW:h5k.5CJOJQJaJ+,GHstu    o p q  $ & Fa$gdvRt$a$gdvRtgdW:      $ ) m n o p q t ĵėӗėċ|m^mO|mhW:h CJOJQJaJhW:h-CJOJQJaJhW:h&71CJOJQJaJhW:hW:CJOJQJaJhvRtCJOJQJaJhW:h)>CJOJQJaJhW:h|CJOJQJaJhW:h9CJOJQJaJhW:hGCJOJQJaJhW:h!$CJOJQJaJhW:hCJOJQJaJhW:h9i;CJOJQJaJt < = > ? B C & 1 2 3 4 ĸĸċ|m^mOmO^mhW:hIDCJOJQJaJhW:h CJOJQJaJhW:h|>CJOJQJaJhW:hc~CJOJQJaJhW:hlO^CJOJQJaJhW:hCJOJQJaJhW:hW:CJOJQJaJhvRtCJOJQJaJhW:h&71CJOJQJaJhW:hLPCJOJQJaJhW:h!LCJOJQJaJhW:hwgCJOJQJaJ = > ? 2 3 4 $a$gdvRt$a$gd $`a$gd!L 4 7 Z ĹhE3hOJQJhIDOJQJhW:OJQJhE3hvRtOJQJhW:hvRtCJOJQJaJhW:h9CJOJQJaJhW:hIDCJOJQJaJhW:hrKCJOJQJaJ ,1h. A!"#$% s0h2 0@P`p2( 0@P`p 0@P`p 0@P`p 0@P`p 0@P`p 0@P`p8XV~8XV~ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ _HmH nH sH tH @`@ NormalCJ_HaJmH sH tH RR `?9 Heading 1dd@&[$\$5CJ0KH$\aJ0DA D Default Paragraph FontRiR  Table Normal4 l4a (k (No List 4U 4 =0 Hyperlink >*phTT g Colorful List - Accent 1 ^*W * G`Strong5\PK![Content_Types].xmlN0EH-J@%ǎǢ|ș$زULTB l,3;rØJB+$G]7O٭VvnB`2ǃ,!"E3p#9GQd; H xuv 0F[,F᚜K sO'3w #vfSVbsؠyX p5veuw 1z@ l,i!b I jZ2|9L$Z15xl.(zm${d:\@'23œln$^-@^i?D&|#td!6lġB"&63yy@t!HjpU*yeXry3~{s:FXI O5Y[Y!}S˪.7bd|n]671. tn/w/+[t6}PsںsL. J;̊iN $AI)t2 Lmx:(}\-i*xQCJuWl'QyI@ھ m2DBAR4 w¢naQ`ԲɁ W=0#xBdT/.3-F>bYL%׭˓KK 6HhfPQ=h)GBms]_Ԡ'CZѨys v@c])h7Jهic?FS.NP$ e&\Ӏ+I "'%QÕ@c![paAV.9Hd<ӮHVX*%A{Yr Aբ pxSL9":3U5U NC(p%u@;[d`4)]t#9M4W=P5*f̰lk<_X-C wT%Ժ}B% Y,] A̠&oʰŨ; \lc`|,bUvPK! ѐ'theme/theme/_rels/themeManager.xml.relsM 0wooӺ&݈Э5 6?$Q ,.aic21h:qm@RN;d`o7gK(M&$R(.1r'JЊT8V"AȻHu}|$b{P8g/]QAsم(#L[PK-![Content_Types].xmlPK-!֧6 0_rels/.relsPK-!kytheme/theme/themeManager.xmlPK-!R%theme/theme/theme1.xmlPK-! ѐ' theme/theme/_rels/themeManager.xml.relsPK] &t 4    8@0(  B S  ?3,2FFHH__tu  )mnnopt<=>C1237rWQ.=GG lZ/MRI~V 3o(s${,gZj ^`OJQJo( 8^8`OJQJo( ^`OJQJo(o  p^ `OJQJo(  @ ^ `OJQJo( x^x`OJQJo( H^H`OJQJo(o ^`OJQJo( ^`OJQJo(^`o(.^`OJPJQJ^Jo(- pLp^p`LhH. @ @ ^@ `hH. ^`hH. L^`LhH. ^`hH. ^`hH. PLP^P`LhH.h ^`hH.h ^`hH.h pLp^p`LhH.h @ @ ^@ `hH.h ^`hH.h L^`LhH.h ^`hH.h ^`hH.h PLP^P`LhH.h^`OJQJo(hHhp^p`OJQJo(hHoh@ ^@ `OJQJo(hHh^`OJQJo(hHh^`OJQJo(hHoh^`OJQJo(hHh^`OJQJo(hHhP^P`OJQJo(hHoh ^ `OJQJo(hHh hh^h`hH.h 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.h^`OJQJo(hHhp^p`OJQJo(hHoh@ ^@ `OJQJo(hHh^`OJQJo(hHh^`OJQJo(hHoh^`OJQJo(hHh^`OJQJo(hHhP^P`OJQJo(hHoh ^ `OJQJo(hH^`o(. ^`hH. pL^p`LhH. @ ^@ `hH. ^`hH. L^`LhH. ^`hH. ^`hH. PL^P`LhH.GGWQ~V3o/M(s${ $V                                                    (&xG)g${6J nT[ 8o 4 N .j!uWN_xtcd qf"k"!$%J%5(J(p)OI* ,\-5k./&71~7`?9V:,:9i;1G=AU=|>}AKB"KCaC?GIrK@JL,~L4PLPWPqQ2SY UbZV@W=XmWZJ/]?]S]lO^ma c6c dveh_Rl2YmO[m>p3 r{rZ~s-tvRt#upuayC{e~e!|kJc~2IRp^ID1$)>S2ArK #E34J1 3Ywg M\QRxELEvjzJ gSC=<!L xA ,Up+Z,x?HL/9=Nt{js83$/;F-m~7 Brgve:%8x %Oq|Dt@0@UnknownG*Ax Times New Roman5Symbol3. *Cx Arial7.@Calibri?= *Cx Courier New;WingdingsA$BCambria Math"qhRagRag '..!24 3QHP ?2!xx Prifysgol Cymru, Bangor Brian Jones Amanda Smith(       Oh+'0   @ L X dpxPrifysgol Cymru, Bangor Brian Jones7695E86E.dotmAmanda Smith2Microsoft Office Word@G@Dr@jL@jL.՜.+,0 hp|  UWB Prifysgol Cymru, Bangor Title  !"#$%&()*+,-.01234569Root Entry Fo;1Table 3WordDocument.SummaryInformation('DocumentSummaryInformation8/CompObjr  F Microsoft Word 97-2003 Document MSWordDocWord.Document.89q